Maizena Browser Game
Zero-downtime deployment for a live album release.
Maizena is an Argentine band. For the release of their new album, Kumo Studio built a browser game tied to the launch. I was brought in to handle deployment and infrastructure — the game had to be live, stable, and fast on release night when everyone would hit it at once.
A browser game launch is a spike traffic event. You get one shot — if it goes down during the release, there's no recovery. The infrastructure needed to handle bursts without degrading, and the deployment pipeline needed to be simple enough that any issue could be fixed fast.
Infrastructure planning
Mapped out expected traffic based on the band's audience size and planned for 3x that. Set up the deployment environment to scale horizontally if needed.
Zero-downtime deploy pipeline
Configured the deployment so updates could be pushed without taking the game offline — important for last-minute fixes on release night.
Pre-launch load testing
Ran load tests before the release to find the ceiling. Adjusted configuration until we were confident the system would hold.
The game launched on schedule and stayed up all night. No downtime, no incidents. The experience worked exactly as Kumo Studio built it.
Deployment is invisible when it works. The goal is to make launch night boring — no surprises, no heroics. Good infrastructure planning is what makes that possible.